Just the other day I was shopping for a pair of fall boots when a few days later that stylish high-kneed suede pair of black boots would not leave me alone. The majority of those reading this post have likely been successfully remarketed to. Remarketing is used to keep your past visitors engaged, “completing the whole circle of engagement,” says Paid Search Strategist Caleb Hutchings. It might sound a bit creepy, but it works – because the people you’re remarketing to have already expressed a genuine interest in your business (because they visited your site, duh). Paid Search Strategist Mark Irvine says, “If you’re ever going to see any kind of return on the display network you’re going to see it from remarketing first.”įor those of you unfamiliar with remarketing, it is essentially when you cookie your past site visitors to follow them around with ads on various sites they browse. Display Network Tip #1: Start with RemarketingĪll experts unanimously agreed that remarketing is the place to start when it comes to the display network.
#DISPLAY MASTER PLUS#
Here are seven bits of display network wisdom I learned from these experts, plus three display network mistakes to avoid. Essentially, the experts on the team spend 40+ hours a week working directly in Google AdWords across the search and display networks, helping clients from a variety of industries. Our team operates similar to an agency, managing AdWords accounts for clients and helping them achieve their business goals. What are they seeing when they’re running Google Ads account audits, or when they’re just making account optimizations on a daily basis?Īll four of the people I interviewed work on our marketing services team, where they are fully emerged in Google AdWords accounts every day. To get a clear picture of what works and what doesn’t work on the Google Display Network, I spoke with a few of WordStream’s top-notch PPC experts. With Display, you promote your brand and don’t even pay for these impressions.”
You might be able to get the same amount of impressions in a local newspaper or a billboard on a highway, but you’ll end up spending hundreds upon thousands of dollars. Hesitation to jump on the display network bandwagon is not uncommon, but as Paid Search Strategist Sergey Rusak explains, “Look at how much you spent in one month and how many impressions you received. WordStream’s Erin Sagin states, “When users are on the GDN, they may not necessarily be in ‘shopping mode.’ Instead, they are going about their daily internet activities-catching up on news, reading blog posts, watching video clips, etc.” You may be thinking, if they’re not in shopping mode, then what’s the point?
#DISPLAY MASTER FREE#
Want a quick audit of your PPC campaigns? Get a free performance report in one minute or less! You may or may not have noticed GDN banners or small boxes promoting a product or service, above and to the side of the articles you were reading – those are display ads. You’ve likely already seen many display ads today, for example while perusing the Huffington Post or skimming your favorite blogs. In contrast, think of the display network as a more passive form of advertising. Google’s Search Network targets users typing directly into Google’s search engine or Google partner search sites, if you opt to expand to Google Search Partners (like AOL). So how does the Google Display Network work? Display ads are the visual banner ads you see on advertising-supported sites everywhere, like the highlighted ads above or the examples in this post, or this other display ad examples post.Īccording to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites!įor those of you unfamiliar with the difference between display and search, let me give you a quick recap.
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